Here in Morgantown, entrepreneurship isn’t just encouraged—it’s lived. And at the heart of our most beloved shops, restaurants, and creative ventures, you’ll find women leading the way. These local business owners aren’t just making their mark on High Street, Granville, or Star City—they’re shaping the spirit and culture of our entire region.
Let’s meet a few of the women behind the storefronts:
Grace Hutchens: Feeding the soul of downtown
From Blue Moose Coffeehouse to Apothecary Ale House and Zeke’s Breakfast & Bakes, Grace Hutchens has created more than just great spots to eat and gather—she’s built community staples. Her stretch of downtown is where conversations start, ideas are born, and neighbors feel at home.
Shannon Dowling: Where fashion meets conscience
Step into River Fair Trade, and you’ll find ethically sourced clothing and accessories with a global impact. Shannon Dowling’s shop connects Morgantown to artisans around the world, empowering communities and proving that fashion can be both beautiful and meaningful.
Stephanie Swaim: Celebrating Morgantown’s creative charm
At Hoot and Howl, quirky meets curated. Stephanie Swaim has turned her shop into a celebration of individuality and local artistry—offering handpicked goods and gifts that reflect the best of Morgantown’s creative spirit.
Irlanda Huff: Bringing heritage to the table
At Monarca Taqueria, Irlanda Huff serves up more than bold, flavorful Mexican street food—she shares a piece of her heritage. Every taco and gordita is infused with family, tradition, and a deep sense of pride. It’s food that tells a story.
Nikki Bowman Mills: Telling West Virginia’s story
Across the river in Granville, New South Media is where creativity and storytelling collide. Publisher and entrepreneur Nikki Bowman Mills has made it her mission to celebrate West Virginia’s people, places, and perspectives—through magazines, media, and now The Farm, a shop next door filled with local food and artisan goods.
Kelsey Kirby: Homemade food, heartfelt roots
In Star City, Mama K’s is quickly becoming a go-to spot for homestyle Italian food. Kelsey Kirby’s commitment to warmth, tradition, and big flavor makes every meal feel like a family gathering—and every guest feel like they belong.
These women don’t just run businesses—they’re shaping the future of entrepreneurship in West Virginia. Their work reflects passion, purpose, and a deep connection to place.
Here’s to the women blazing trails through the hollers and hills—and lighting the way for those still finding their path.
