Main Street Morgantown.
Main Street Morgantown (MSM) is a 501(c)(3) nonprofit organization based in Morgantown, West Virginia. Since 1984, Main Street Morgantown has been a steward of welcoming, vibrant, and prosperous Downtown and Wharf Districts. As a National Main Street Accredited organization, its transformative strategies in Design, Economic Vitality, Organization and Promotion are driven by the proven four-point model for revitalization.
Mission Statement.
Main Street Morgantown’s mission is to develop and promote vibrant and prosperous Downtown & Wharf Districts. To that end, Main Street Morgantown leads:
- A safe, welcoming, and attractive district for businesses, residents and visitors,
- Growth an prosperity among current and prospective businesses within the district,
- Thoughtful revitalization, historic preservation and property investment through architecture and design, and
- Collaborative partnering among public and private stakeholders to achieve a thriving business community.
As of December 2023, the Morgantown Area Partnership oversees the management of the Main Street Morgantown program to improve business growth and prosperity, encourage investment, and enhance collaborative partnering. While MSM still operates independently, belonging to the Partnership allows for a cohesive plan in revitalizing Morgantown and promoting economic growth.Â
Vision Statement.
Downtown Morgantown is a welcoming, safe, and vibrant destination where diverse businesses grow and prosper. Day or night, the district draws people of all ages to gather, shop, and dine. Connecting the Wharf, neighborhoods, river, and university, Downtown is the heart of our community, as a source of pride, historic character and an attractive and clean place to live, work and play.
Transformation Strategies.

Economic Vitality focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development and create a supportive environment for entrepreneurs and innovators that drive local economies.



Organization involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement and resources for the district.
Main Street America Accredited.
On average, for every $1 invested in a Main Street program, $21.70 is reinvested into their downtown and commercial corridor communities.
As a Main Street America™ Accredited program, Main Street Morgantown is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by the National Main Street Center.
Board of Directors & Annual Reports.
Back Row: Jacquelyn Fleece, Kelly Palmer, Pamela Mayo, L.J. Giuliani, Charlie McEwuen, Steve Bennett, Evan Hansen, Rickie Yeager, Colleen Lankford, Russ Rogerson; Front Row: Jessica McDonald, Andrew White, Erin Newmeyer
Andrew White, President
Design Committee Chair
Andrew White Guitars
Charlie McEwuen, Vice President
Tanner’s Alley Leather Design
Jessica McDonald, Treasurer
Laura Candell
Cool Ridge
Sam Fagan
Design It Please
Jacquelyn Fleece
AJG Radio
Evan Hansen
Downstream Strategies
Carissa Herman
Neighborhood Kombuchery
West Virginia University
Colleen Lankford
Christian Help
Pam Mayo
Huntington Bank
Emily Muzzarelli, Organization Committee Chair
City of Morgantown
Kelly Palmer, Promotions Committee Chair
Monongalia County Sherriff






